A photo of a billboard in New
York—on which scorned wife "Emily" announces to husband
"Steven" that she's leaving him—is making the rounds again on
Facebook, five-and-a-half years after the mystery ads first appeared in
Manhattan, Brooklyn, Los Angeles and Chicago.
The photo of the billboard at 54th
Street and 7th Avenue has gotten nearly 10,000 Likes since Monday, showing the
weird power social media has to keep things alive for a very, very long time.
A quick internet search revealed
that the billboard has in fact appeared before; here (2007), here (2009) and
here (2009).
"Let's then deduce that there
was no individual woman who was cheated on here, that this is obviously an ad
campaign.That ad agency is having the greatest day of their life," said
Ryan Seacrest on his radio show on 102.7 KIIS FM Los Angeles in 2006 when
callers called in to discuss the billboard.
The 2006 billboard campaign and a
blog, thatgirlemily.blogspot.com, turned out to be linked to Court TV's Parco
P.I., according to Julie Bosman for The New York Times.
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